The Modern Marketing

If you face a good sales man, do not start to talk with him – in the other case you have no chance to leave the shop unsuited.

The market research as well as survey of the needs and promotion of goods and services go back into antiquity. It was the ancient shaman who searched people’s fears and wishes to satisfy it by the Gods’ messages, explain the chief activity (the same with manager’s service) or the beginning of war, etc.  The main principles of promotion have not changed since then, but some new tactics and strategies were appeared. However, similarly with physical laws the rules of sales management are constant regardless of our knowledge about them. The biggest deal in sale of goods is an identification of needs and a satisfaction of them by your goods. Of course, you can offer the other goods. But there is another way to make your potential customer a happy buyer. You can add new features for your goods to increase its appeal. However the greatest idea is the creation of the consumer’s needs by advertisement, fear of The End of The World, illnesses or deficiency of your commodity. The modern marketing is the cruel animal.

These simple and useful principals and strategies are used by heads of states, religious figures, large corporations and even by small companies.
These facts are well-known in the whole world because a lot of people are involved in this marketing play in some team and sometimes in several ones. 

Let’s me remind you the famous Apple company which was accused in an environmental pollution, or wars of food companies accusing each other in using food additives, avian influenza and other gossips on behalf of corporations’ wars.

I am interested why do the most corporations use these unfair plays and rules such as environmental mess, unfairness, an excogitation of the artificial needs of potential consumers or nonexistent adventures of goods?
And what is the mission that is promoted by marketing specialists of McDonalds? Is it to provide a meal for starving people? Or maybe they want to make a fat part of World fatter, do not they? Do marketing professionals of China auto manufacturers really believe in superiority of their production? I understand that China specialists must believe but the others who are not afraid of punishment will tell their children that they sell defective products, will not they?

The main reason is money, or rather an increasing of the company’s sales, its beneficiation and at the same time yours. However in my opinion sales person should believe in superiority of goods he sells. It is the only way to sell it successfully. But do not forget that your soul is not the goods for sailing.
It is really sad that the result of universal labor is overconsumption growing at an exponential rate.

Best regards
Milbar