The Modern Marketing

If you face a good sales man, do not start to talk with him – in the other case you have no chance to leave the shop unsuited.

The market research as well as survey of the needs and promotion of goods and services go back into antiquity. It was the ancient shaman who searched people’s fears and wishes to satisfy it by the Gods’ messages, explain the chief activity (the same with manager’s service) or the beginning of war, etc.  The main principles of promotion have not changed since then, but some new tactics and strategies were appeared. However, similarly with physical laws the rules of sales management are constant regardless of our knowledge about them. The biggest deal in sale of goods is an identification of needs and a satisfaction of them by your goods. Of course, you can offer the other goods.

Prius Hybrid’s Victory (The Soul or the Washing Mashing) Part 2

So, marketing professionals and Green Peace… Is it profitable for both of them or only for one side when people buy just body on wheels instead of heart car?

There is a plenty of laments about global warming and very end of oil. In modern trend of pollution control I cannot help saying about highly fashioned innovations of cars operates by compressed air, electricity and gas. How is compressed air made? It is produced due to electricity. But how does electricity appear?   It is made by fuel combustion.  Vicious circle. Gas is the exhaustible resource. In my opinion the main idea humanity has to take care of is the searching of alternative inexhaustible resources as solar power, wind power and tidal power.  The researching has begun but they do not obtain enough financing and attention. As to global warming, the scientists have no evidences that the humanity activity is the main reason of increasing of the average temperature on the Earth. Hydrocarbon emission due to our life sustenance is inappreciable in comparing with natural emission and temperature variation has been noticed long before the industrial revolution.